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Marshall McLuhan

“The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance. The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception.”

Marshall McLuhan, Understanding Media: The Extensions of Man
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Understanding Media: The Extensions of Man Understanding Media: The Extensions of Man by Marshall McLuhan
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