“To unearth the hidden potential in teams, instead of brainstorming, we’re better off shifting to a process called brainwriting. The initial steps are solo. You start by asking everyone to generate ideas separately. Next, you pool them and share them anonymously among the group. To preserve independent judgment, each member evaluates them on their own. Only then does the team come together to select and refine the most promising options. By developing and assessing ideas individually before choosing and elaborating them, teams can surface and advance possibilities that might not get attention otherwise.”