“It is all too easy to fall into the trap of wanting to bail your children out—and before you know it they are on a financial drip feed. This erodes self-esteem to such an extent that the adult child’s level of overall satisfaction in life is drastically reduced. We have come to believe that wealthy parents must redefine what it means to “help” their children, and understand that setting limits helps them in a more fundamental and longer-term way. Our interviewees revealed a fascinating truth: Wealthy children felt most successful when they had a career that paid a living wage, were living largely within their own means, and felt as if they would be able to support their basic needs if the family money were to disappear tomorrow. The implications of this are potentially earth shattering for a wealth industry intent on transferring wealth to the next generation, because our interviewees were actually happiest—most “successful”—when they were using very little of the wealth they inherited.”