“And finally, a word about consistency. You often hear consistency cited as an absolute good. People win a lot of design arguments just by saying “We can’t do that. It wouldn’t be consistent.” Consistency is always a good thing to strive for within your site or app. If your navigation is always in the same place, for instance, I don’t have to think about it or waste time looking for it. But there will be cases where things will be clearer if you make them slightly inconsistent. Here’s the rule to keep in mind: CLARITY TRUMPS CONSISTENCY If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.”