
“It’s easy when working in a team to experience groupthink. Groupthink occurs when a group of individuals underperform due to the dynamics of the group. There are a number of reasons for this. When working in a group, it’s common for some members to put in more effort than others; some group members may hesitate or even refrain from speaking up, and groups tend to perform at the level of the least-capable member.19 In order to leverage the knowledge and expertise in our trios, we need to actively work to counter groupthink.”
―
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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