“Pursuing too many outcomes at once. Most of us are overly optimistic about what we can achieve in a short period of time. No matter how hard we work, our companies will always ask more of us. Put these two together, and we often see product trios pursuing multiple outcomes at once. What happens when we do this is that we spread ourselves too thin. We make incremental progress (at best) on some of our outcomes but rarely have a big impact on any of our outcomes. Most teams will have more of an impact by focusing on one outcome at a time.”