“Every time you prepare to speak, ask yourself, Is this something I know? Is this something I feel? Is this something I do? Look for a yes to all three questions, and work to keep those things in alignment. You are the message you speak. If what you’re preparing to deliver doesn’t connect with you, it won’t connect with others. It won’t breathe life into others if it doesn’t live in you. Why? Because your most effective message is the one you live. That’s the Law of Credibility.”