“For instance, in some situations well-developed knowledge about how to achieve desired results makes routines and plans generally unfold as expected; for example, following a recipe to bake a cake or drawing patients’ blood in a phlebotomy lab. I call these consistent contexts. Other times you’re in brand-new territory—forced to try things to see what works. The pioneering cardiac surgeons we met at the start of this chapter were clearly in new terrain, and most of their failures were intelligent. Other examples of novel contexts include designing a new product or figuring out how to get protective masks to millions of people during a worldwide pandemic.”