“Action isn’t just the effect of motivation; it’s also the cause of it. Most of us commit to action only if we feel a certain level of motivation. And we feel motivation only when we feel enough emotional inspiration. We assume that these steps occur in a sort of chain reaction, like this: Emotional inspiration → Motivation → Desirable action If you want to accomplish something but don’t feel motivated or inspired, then you assume you’re just screwed. There’s nothing you can do about it. It’s not until a major emotional life event occurs that you can generate enough motivation to actually get off the couch and do something. The thing about motivation is that it’s not only a three-part chain, but an endless loop: Inspiration → Motivation → Action → Inspiration → Motivation → Action → Etc. Your actions create further emotional reactions and inspirations and move on to motivate your future actions. Taking advantage of this knowledge, we can actually reorient our mindset in the following way: Action → Inspiration → Motivation If you lack the motivation to make an important change in your life, do something—anything, really—and then harness the reaction to that action as a way to begin motivating yourself. I call this the “do something” principle.”