“Action isn’t just the effect of motivation; it’s also the cause of it. Most of us commit to action only if we feel a certain level of motivation. And we feel motivation only when we feel enough emotional inspiration. We assume that these steps occur in a sort of chain reaction, like this: Emotional inspiration → Motivation → Desirable action If you want to accomplish something but don’t feel motivated or inspired, then you assume you’re just screwed. There’s nothing you can do about it. It’s not until a major emotional life event occurs that you can generate enough motivation to actually get off the couch and do something. The thing about motivation is that it’s not only a three-part chain, but an endless loop: Inspiration → Motivation → Action → Inspiration → Motivation → Action → Etc.”