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“Mike picked up a tip listening to a speech by an executive of BJ’s Wholesale Club that we use—and you should too. Mike thought he knew all the secrets of public speaking, but as he waited to go onstage after the executive from BJ’s, he heard him start and end his speech with these words: “If there’s only one thing you remember from this talk . . .” That’s a great way to signal unmistakably what matters most and what you want people to take away.”

Jim Vandehei, Smart Brevity: The Power of Saying More with Less
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Smart Brevity: The Power of Saying More with Less (Revised and Updated) Smart Brevity: The Power of Saying More with Less by Jim Vandehei
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