“This unintended consequence of performing unity exemplifies the ways in which people can mean well and still do absolutely wrong. Best-case scenario, the black square shows your network that you at least care about black people enough to post a photo, which I should note is free and easy. Unfortunately, worst-case scenario, this insignificant action can set forth a tidal wave of trouble for the grassroots activists on the ground doing the work. Performing solidarity is inherently selfish. Its very point is to virtue-signal that you are a good person, because it matters to you that people know you are a good person.”