“When we assess and prioritize the opportunity space, even though these are some of the most strategic decisions we make as a product trio, we are still making two-way door decisions. When you choose a target opportunity, you are choosing how to spend your next few days or weeks. You are not committing to addressing that opportunity. You are simply committing to exploring it further with your discovery work. If, as you proceed to explore solutions, you learn that this wasn’t the best decision (e.g., you learned something new, you found the solutions to be tougher than you imagined, you learned it wasn’t as important to customers as you thought), you’ll simply turn around and choose another target opportunity.”