“You’re B2B2C, but don’t lose your mission as you navigate your acronym. The Bs matter, but without the C you have nothing. Now it’s their “Golden Rule”: Our Only Customer Is The Fan. And they make sure the venues and artists believe it, too. They remind them, continually, that if DICE does right by the fans, everything else will follow. The artists, the venues, DICE—they all have one master in the end: the person buying the concert ticket. The human being who just wants to see a great show.”