“Five core principles that center on responsibility will take company performance to a new level. They help corporate leaders expand their horizons, rethink their jobs, and reshape the role of their business in society. These attributes, fully embraced, separate the net positive companies from the merely well-run and well-meaning businesses:
- Ownership of all impacts ans consequences, intended or not
- Operating for the long-term benefit of business and society
- Creating positive returns for all stakeholders
- Driving shareholder values as a result, not a goal
- Partnering to drive systemic change”