“In terms of its attempt to connect mainstream art with the avant-garde, the contemporary art project CONNECT, BTS by BTS and Big Hit Entertainment can also be understood in a similar fashion. This project, which transcends nationality, genre, and generations, brought world-famous artists and curators to feature pieces that extend into contemporary art the philosophy and message of the music of BTS, including “affirmation of diversity,” “connection,” and “communication.” Premiering in London on January 14, 2020, CONNECT, BTS was also shown in Berlin, Buenos Aires, New York City, and Seoul.”