“On May 15 (local time), 2019, BTS appeared on The Late Show with Stephen Colbert on CBS.i, j In introducing BTS, the television audience was informed that precisely fifty-five years, three months, and six days since the Beatles debuted in America, a new star from overseas had made landing on the same stage. There at the Ed Sullivan Theater where the Beatles had made their American television debut, The Late Show with Stephen Colbert broadcast BTS’s performance of “Boy With Luv” in black-and-white, just like the Beatles’ had been fifty-five years ago. American mainstream media was now directly connecting BTS and ARMY with the Beatles and Beatlemania.”