“Social scientists have argued that a strategy of “small wins”—making quick, opportunistic, tangible gambits only modestly related to a desired outcome—is in many instances the most effective way of tackling big problems.2 Part of the reason small wins can produce much bigger results than a grand strategy is psychological: Defining a problem as “big and serious” can make us feel frustrated and helpless and therefore can elicit a less creative (or more habitual) response. We become paralyzed. We make the wrong move just to change. When we see change as requiring “big, bold strokes,” we amplify our fear of it; we overcome this fear by putting one foot in front of the other, in a series of safer steps.”