“But we find that when we talk to colleagues about introducing Amazon’s principles to their workplace, they often respond with some version of, “But you had a lot more resources and money, not to mention Jeff Bezos. We don’t.” We’re here to tell you that you do not need Amazon’s capital (in fact Amazon was capital constrained for most of our years there), nor do you need Jeff Bezos (though if he is available to work on your project, we’d highly recommend him!).”