“LinkedIn founder Reid Hoffman puts it this way: There's a bunch of things that, structurally, start‐ups have as advantages over big companies. One is speed across all levels. It's not just speed at raw execution. But it's also speed of hiring, speed of decisioning, speed of learning, speed of judgment of product‐market fit, etc… . They [big companies] have a group consensus process, so that if they're going to take a risk, somebody who's in a managerial or executive role will question that risk. So it's hard for them to do, hard to move quickly.”