“Because another thing we look away from, in the killing of animals, is just how much they are like us. One of the things the internet has done is circulate, on a vast scale, short films of animals being cute. A lot of the time this means: being like us. I watched, once, some YouTube footage of a pig who had been raised by a specific human and allowed to grow old. In the clip the pig sees this human again after several years of separation and rushes over to the edge of the pigsty, braying and trying to leap the fence with what seemed to my eyes like joy: like the joy of recognition – indeed, of love. If you post links to such films approvingly, cynics – men (always men) born with the knowledge that they know best – will tell you, with lordly condescension, that you are anthropomorphising. By which they mean projecting human emotions and responses onto animals. When they say this, they tend not “to consider the possibility that if this were not anthropomorphism – if the pig just, as the film clearly suggests, had empathy and memory and other-directedness, if it was really overjoyed to see the person who reared it again years later, if it was capable of love – if the pig were showing the big emotions which we humans think make us special, then complacently slaughtering and eating pigs might become a bit problematic.”