“The most advanced part of our brain is the prefrontal cortex. This thin layer of brain tissue within our forehead does the type of thinking that makes us human. It helps us make long-term plans, prioritize, and suppress urges. It’s the part of your brain that helps you avoid that extra donut when you’re on a diet, or decide to cook dinner at home to save money for a trip to Hawaii. Neuroscientists often refer to the prefrontal cortex as the “CEO of the brain.” The prefrontal cortex sits at a big mahogany desk all day and fields proposals from other parts of the brain. The prefrontal cortex keeps things running, and keeps the paychecks coming. But when it comes to creativity, the prefrontal cortex is a real spoilsport. Think of your brain as a racquetball court. There are a bunch of super-bouncy blue balls flying around the court, each representing a concept in your brain. The blue racquetballs are diverging all over, bouncing off the side walls, the back wall – even the ceiling. Every once in a while, two or more balls collide, like a moment of insight, to form an idea. But the prefrontal cortex keeps interfering. The prefrontal cortex is focused on the rules of the game – making sure that each ball bounces only once on the floor before hitting the front wall again. The prefrontal cortex is frantically running around with a racquet, smacking each ball to the front wall of the court. The intention is to follow the rules of the game. The effect is fewer collisions, and fewer insights. To do the divergent thinking required to have insights, you need as little interference from the prefrontal cortex as possible. In fact, the prefrontal cortex is so detrimental to insightful thinking that the people who are some of the best at solving insight puzzles – are people with damaged prefrontal cortices. Their prefrontal cortices aren’t interfering with the racquetballs flying around the court. They have more collisions – more insights. Now don’t go driving a screwdriver into your forehead. You do not want prefrontal cortex damage if you can help it. As I mentioned, having insights does not necessarily mean having great ideas. Even if those ideas are great, you have to execute on them – something that’s hard to do if you have a prefrontal cortex injury. But you can keep the prefrontal cortex from interfering with your ideas if you can do your creative thinking when your prefrontal cortex isn’t working so well. That would be your Creative Sweet Spot. Create the Conditions for Collision For most people, this time when the prefrontal cortex isn’t working so well is first thing in the morning. Most of us are a little”