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“有一次,我在给一群孩子上课时被要求穿西装打领带。你可能猜到了,我给学生们的第一印象变成了权威人士,这让他们感到害怕,他们整堂课都安静地坐着。”

杰瑞德·库尼·霍瓦斯, 大脑喜欢听你这样说:利用12个认知原理决定别人记住什么
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