“Fred Kofman wrote in a systems journal: [Language] can serve as a medium through which we create new understandings and new realities as we begin to talk about them. In fact, we don’t talk about what we see; we see only what we can talk about. Our perspectives on the world depend on the interaction of our nervous system and our language—both act as filters through which we perceive our world.… The language and information systems of an organization are not an objective means of describing an outside reality—they fundamentally structure the perceptions and actions of its members. To reshape the measurement and communication systems of a [society] is to reshape all potential interactions at the most fundamental level. Language … as articulation of reality is more primordial than strategy, structure, or … culture.”