“A team might identify a hard problem during a review that we did not know how to solve, and didn’t know if we could solve. Jeff would say something to the effect of, “We shouldn’t be afraid of taking on hard problems if solving them would unlock substantial value.” Above all, keep in mind that the PR/FAQ is a living document. Once it is approved by the leadership team, it will almost certainly still be edited and changed (a process that should be directed by or reviewed with the leadership team). There is no guarantee that an idea expressed in an excellent PR/FAQ will move forward and become a product. As we’ve said, only a small percentage will get the green light. But this is not a drawback. It is, in fact, a huge benefit of the process—a considered, thorough, data-driven method for deciding when and how to invest development resources. Generating and evaluating great ideas is the real benefit of the Working Backwards process.”