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“DIs with high Level of Commitment scores, but low Level of Influence scores, create sales mirages that fool salespeople into believing their deals are stronger than they actually are.”

Lee B. Salz, Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
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Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee B. Salz
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