“With an experiment, there’s no “do it right or do it again.” Instead, it’s “do it and see what happens.” Or “do it and then do it again,” incorporating whatever you learned the first time. This iterative approach frees us from the need to always get it right. Instead of waiting to feel certain before we take action, we can get good information, and fast, by trying something and seeing what happens next. There’s no agonizing over the right decision, and there are rarely regrets. Because all you need is an answer, not a victory.”