“New collaborations allow creators “to take ideas that are conventions in one area and bring them into a new area, where they’re suddenly seen as invention,” said sociologist Brian Uzzi, Amaral’s collaborator. Human creativity, he said, is basically an “import/export business of ideas.” Uzzi documented an import/export trend that began in both the physical and social sciences in the 1970s, pre-internet: more successful teams tended to have more far-flung members. Teams that included members from different institutions were more likely to be successful than those that did not, and teams that included members based in different countries had an advantage as well.”