“MacKerron and Dolton sliced the data further. They found that the sports fan’s brain adjusts to how good their team is, limiting how much pleasure they can get from the wins of a great team. In particular, the researchers found that a sports fan, when his team is expected to win the game, will get only 3.1 points of pleasure from a win and will lose 10 points of happiness from a loss. In other words, the better the team you support is, the more the team has to win to give you any pleasure.”