“It turns out, sometimes a switch to a different, more attractive occupation can make a male more desirable than a large salary increase. For example, the data from online dating sites suggests that a man who earned $60K in the hospitality industry would become more desirable, on average, if he earned the same amount as a firefighter than if he stayed in the same industry but upped his salary to $200K. In other words, a male firefighter who earns $60K tends to be more attractive to the average heterosexual woman than a hospitality worker who earns $200K. While many men believe they need to earn a substantial salary to “buy” a woman’s love, the data suggests that having a cool job is frequently more attractive than having a boring, but lucrative, job.”