“The realisation that what are usually called ‘predictive’ technologies are in fact interested more in ‘nudging’ and mapping out the new rhythms of the city than in simply monitoring or surveilling also suggests the need for a new conception of digital time. Armen Arvanessian argues that as a result of digital data time itself – the direction of time – has changed. We no longer have a linear time, in the sense of the past being followed by the present and then the future. It’s rather the other way around: the future happens before the present, time arrives from the future. If people have the impression that time is out of joint, or that time doesn’t make sense anymore, or it isn’t as it used to be, then the reason is, I think, that they have – or we all have – problems getting used to living in such a speculative time or within a speculative temporality. Data technologies do not simply predict the future by guessing what an individual or group might do or want to do in the future. It is rather that those futures already exist, completely realised, and they reach backwards into the present to guide it. The possible paths for our desires to travel are mapped ahead of time by algorithms in the hands of platform capitalists.”