“If we overlay the four steps of CODE onto the model of divergence and convergence, we arrive at a powerful template for the creative process in our time. The first two steps of CODE, Capture and Organize, make up divergence. They are about gathering seeds of imagination carried on the wind and storing them in a secure place. This is where you research, explore, and add ideas. The final two steps, Distill and Express, are about convergence. They help us shut the door to new ideas and begin constructing something new out of the knowledge building blocks we’ve assembled.”