
“Positive control is the opposite (of aversive control). Even though the teacher or psychologist has created an environment that "controls" the persons behavior through positive reinforcement, the person doesn't feel like he's being controlled probably because he is getting reinforced for behaviors he didn't "have" to do ... described as those that we 'like' or 'chose' to engage in.”
―
Animals Make Us Human: Creating the Best Life for Animals
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