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A.G. Lafley

“By turning instead to exploring what would have to be true, teams go from battling one another to working together to explore ideas. Rather than attempting to bury real disagreements, this approach surfaces differences and resolves them, resulting in more-robust strategies and stronger commitment to them.”

A.G. Lafley, Playing to win: How strategy really works
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Playing to win: How strategy really works Playing to win: How strategy really works by A.G. Lafley
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