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Todd Rose

“Freed from the limitations of time and space, vocal minorities thus create the false impression that they are speaking for the majority. And this strategy works. Since most of us tend to mistake repetition, confidence, and volume for generally accepted truth, loud minority statements become accepted reflections of reality, regardless of their veracity.”

Todd Rose, Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions
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