“The great majority of “consumption” (throughput) does not involve individual product users at all. For example, the average rate at which people produce waste, mentioned above by [Jared] Diamond, is calculated by dividing the total population into the total waste. But since 99 percent of all solid waste in the United States today comes from industrial processes, eliminating all household waste would have little effect on per capita waste. Diamond’s “average rate” is meaningless.”