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“When we first opened Good Time Charley, it was open 7:00 a.m. to midnight, like Pronto. As time went on, we progressively shortened the hours down to 9:00 a.m. to 9:00 p.m. Each time we shortened hours, we made more money: there were fewer “shifts” and more interaction among the staff.”

Joe Coulombe, Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Patty Civalleri
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