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“duality between p-values and confidence intervals. For the Null hypothesis of no-difference commonly used in controlled experiments, a 95% confidence interval of the Treatment effect that does not cross zero implies that the p-value is < 0.05.”

Ron Kohavi, Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi
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