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“95% confidence interval [Δ − 1.96 σ, Δ + 1.96 σ] to assess statistical significance. If zero lies outside of the confidence interval, we declare significance”

Ron Kohavi, Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi
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