“When you’re seeking modest improvement in what exists, you start working with the same tools and assumptions, the same mental framework on which the old technology is based. But when the challenge is to move ahead by a factor of ten, you start with a blank slate. When you commit to a moonshot, you fall in love with the problem, not the product. You commit to the mission before you even know that you have the ability to reach it. And you set audacious goals.”