“I suggest that even when you are pursuing a package deal approach, you should always have a few less important Storytelling Issues in a bucket ready to go. Why do you need this bucket of issues? You need to have something to add into the negotiation in case the other side puts themselves in a corner by saying, “Take it or leave it” or “This is my final offer.” Whenever they do this, you have to help them out of the corner in a face-saving way so that you can settle the deal.”