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“When completing an RFP, Option A should always be exactly what the other side asks for. You do not want someone in procurement to throw out your bid because you did not respond directly to their request, so I always suggest that my clients indicate that Option A is “in response to your bid” or “as you requested.” I also suggest that my clients highlight that Options B and C are designed to address something the client asked for or something that they have indicated was a priority in the past. You want the client to feel as though the additional two options were, in some way, requested by them.”

Victoria Medvec, Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
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Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes by Victoria Medvec
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