“Small data is big data in disguise. The reason we can often make good predictions from a small number of observations—or just a single one—is that our priors are so rich. Whether we know it or not, we appear to carry around in our heads surprisingly accurate priors about movie grosses and running times, poem lengths, and political terms of office, not to mention human life spans. We don’t need to gather them explicitly; we absorb them from the world.”