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“Customer centricity, as the name implies, is creating an organization that constantly self-corrects to put customers at the center of our decisions. Like a gyroscope that resists being moved off-center, a customer-centric organization resists the many forces that attempt to deprioritize customers.”

Jeff Lawson, Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson
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