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Tim Harford

“Hearing the anecdote, it’s easy to assume that Target’s algorithms are infallible—that everybody receiving coupons for onesies and wet wipes is pregnant. But nobody ever claimed that it was true.”

Tim Harford, The Data Detective: Ten Easy Rules to Make Sense of Statistics
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The Data Detective: Ten Easy Rules to Make Sense of Statistics The Data Detective: Ten Easy Rules to Make Sense of Statistics by Tim Harford
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