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Rita Gunther McGrath

“[I]t would have been impossible to predict or plan how to develop TerraCycle so that it would make it to the place it stands today. The trick was to be ever vigilant in seeking opportunities and to be ready to jump on them if they felt right inside and consistent with our core mission, even before they could be well thought out.”

Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath
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