“Chad: If I sit down in a meeting of that nature and there’s a Power Point presentation already prepared, a deck to sit through, I get up and leave. Bob (Context creates meaning): Why? Chad: Because they don’t know us. The finalists in that process were the ones who opened up the meeting with, “We’re really happy to be here. We want this meeting to be all about us understanding you and your business. And then we’re going to go back, put our thinking hats on, and come back with a presentation.”