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Reid Hoffman

“In addition to simply supplying data and insights to existing business units, many of the top-performing companies create a dedicated growth team, which combines marketing, product, and engineering to drive and coordinate the response to these insights. Most companies, even in the highly competitive world of the consumer Internet, still think it’s sufficient to conduct a lot of A/B tests and iterate accordingly. This is an effective tactic but poor strategy, since local optimizations do not necessarily lead to a globally optimal result. A dedicated growth team can look at the big picture and see how product and marketing decisions interact to produce (or not produce) the desired results.”

Reid Hoffman, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman
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