“I’ve used the “out-of-place” idea for years to remind me in the morning of something I thought of during the night. JL: You mean when you’ve had that million-dollar idea— HL: Which is usually worth $1.63 in the morning light. Still, I always felt that idea had to be immortalized. So at first I’d put on the lights, find a pad and pencil, and write it down—then, since I invariably woke up my wife, I started keeping a pad on my night table and writing down the idea in the dark. JL: Could you read your writing in the morning? HL: Not too well. Which was fine, because that inspired me to really solve the problem. Now, whenever I get an idea, I reach out an arm and do something that will be sure to catch my attention in the morning. Usually, I dump all my cigarettes on the floor—when I get out of bed in the morning I can’t miss stepping on those cigarettes and being reminded that I had an idea during the night. JL: Do you ever have trouble remembering what the idea was? HL: Not usually. But if I do feel I need a reminder of the thought itself— JL: You associate the Key Word of the idea to cigarettes. HL: Right! And if I ever manage to stop smoking, I’ll reach over and turn my clock face down, or put it on the floor, or push a book off my night table. JL: Anything that’s out of place, that forces you to look at it and think, “What in the world is that doing there?” will do.”