“For first names, make up a Substitute Word for the name and get it into your picture. Once you make one up for any name, it will become a standard for you. You might use all in for Alan, robber for Robert, cherry for Jerry, floor ants for Florence, bride (marry) for Mary, shield for Sheila, hairy for Harry, gym for Jim, and so on. You can put anything you like into your original picture—the person’s business affiliation, spouse’s name, children’s names, hobby, how much money he owes you—whatever. Of course, it will take longer to form the original picture or association, but it would take longer to remember all that information in any case.”